While many, particularly independents, are adapting and taking online orders to solid demand from customers, our exposure to books is dampened right now and online sales are not replacing all of the prior demand. Libraries, another source of literary interaction, are also shuttered during this time. Barnes & Noble reported that all their stores will be closed in the next few days. Retail “stores” are almost completely closed – With state mandated closings in most states, physical bookstores are closed all over the country.The events industry has been shut down completely – Conferences, conventions and training are an important source of direct selling and follow-on sales after an audience seeing an author.Here are the biggest factors in my estimation: I have been thinking a lot about what’s going on in the business book market and if there is a way to adjust to those changes. The timeless lesson for developing books: be clear and direct when you title a book. Like The Obstacle Is The Way, this most recent book from Manson, is titled in a way that speaks to the particular felt need that people have right now around fear and uncertainty. The interesting part is that, in the last month, sales have been up 11%. This book has been adversely affected at similar levels to other bestsellers listed above, with sales down 30%.Įverything Is F*cked, Manson’s follow-up from 2019, has done well but not reached the levels of his first book. His 2016 bestseller The Subtle of Art of Not Giving a F*ck has been a huge success with over three million copies sold. Mark Manson is a bestselling author with two books in the market. The Obstacle Is The Way – Ryan Holiday’s first book on stoicism with a perfect title for the time.Remote – the guide from the founders of Basecamp on how they work as a company with employees all over the world.
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